VENICE – The Venice based Dollar Shave Club welcomes a deluge of new customers in the wake of Gillette’s controversial Super Bowl ad.
“This was a huge gamble for Gillette. What were they thinking by vilifying their own customer base? Did they think all men felt intrinsically guilty for being ‘a man’? This is likely one of the biggest marketing blunders I’ve seen in years. Their marketing team should be fired,” said a veteran marketing analyst to Mendaco Press.
Any impact from the ad won’t show up until Proctor & Gamble releases its third-quarter earnings in April. Gillette is part of its Shave Care business, which makes up 8 percent of global net sales.
Welcome to the Club.
— Dollar Shave Club (@DollarShaveClub) January 14, 2019
(image credit The U.S. Army [Public domain])