NEW YORK CITY – HBO has decided to rename John Oliver’s series ‘Last Week Tonight with John Oliver’ to ‘The Orange Man Bad Show with John Oliver’ sources say.
“We felt considering the target audience and current political climate that this was the right move to make. We received considerable amounts of positive feedback from our focus group research, especially among Millennials. ‘Orange Man Bad’ was the perfect summation of the entire message and brand for the show,” said HBO marketing consultant to Mendaco Press.
(image credit Steve Jennings [CC BY 2.0])